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San Diego Sheriff's crime report for 9/9/2011 - 9/15/2011: 33 local crimes found...
http://www.crimemapping.com/map/region/northcountysandiego Follow the link above to view the entire mapping tool...
Scenes from a San Diego County Wildland Training Exercise at Lake Hodges, Calif. DAY 2..
A little rain didn't dampen the spirits of hundreds of firefighters from 28 San Diego County fire agencies on Tuesday, May 17, 2011 as they concluded annual wildland training at Lake Hodges, Calif.
And for some bonus coverage...
...Dial it up. Fire training exercise over, the lake re-opens to fishing on Wednesday. PLUS BONUS COVERAGE OF 'THE ACCIDENT' AT THE LAKE...Featuring the Del Dios Bicycle Players.
As fortune - bad - would have it, a bicyclist suffered a fall at the right place with hundreds of EMTs around.
So, as an added busines we bring your photos from 'The Accident' as well.
Last but least, the lake as it stands Monday, May 16, 2011
Enjoy? MORE WILDLAND TRAINING FROM LAKE HODGES, DEL DIOS, CALIF...
Like I was saying, its the annual Wildland Training Day at Lake Hodges and about 100 engine companies along with numerous batallion chiefs and firefighting apparatus, and about a half-dozen fire suppression non-stealth helicopters trained all day Monday at the lake.
They came from every firefighting agency in San Diego County for the hootenanny at the lake.
It was a fun day for all what with seminars, hands-on training and well, sitting around in fire engines all day. Warning: Arsonists Beware, Stay Away from Lake Hodges Monday for the Lake is Fire-Training or Something...
All of San Diego County's fire agencies turned out in force on Monday for the annual meeting of the clans. Well, the annual wildfire exercise. And what place more appropriate than at the Del Dios Fire Station and Lake Hodges where the 2007 Witch Creek Fire was brought to its knees and vanquished.
Agencies, along with all available firefighting helcopters, spent the day doing stuff around the lake. This included wildfire training seminars at the station as well as hands-on fire suppression and safety drills at the lake. Anyone who was stranded around Lake Hodges due to, I dunno, having a crappy Toyota RAV 4 transmission, were just plain out of luck, but we digress...
....Enjoy! San Diego Sheriff's crime report for 5/9/2011 - 5/15/2011: 11 local crimes found...
http://www.crimemapping.com/map/region/northcountysandiego For more information, follow the mapping tool above....
BREAKING NEWS 1 P.M. -- Fire at Cielo Village closes Del Dios Highway at 1 p.m. Friday; Re-opens an hour and a half later...
Crews knocked down a brush fire that broke out near Cielo Village. The fire was reported shortly after 12:45 p.m. in an area near Del Dios Highway and Bing Crosby Boulevard, according to Cal Fire. Small, separate fires also broke out in the area. Authorities said the fires were apparently sparked by a passing vehicle with a malfunctioning exhaust or brake system. Below is the real-time CHP SigAlert report brought to you real-time ONLY at Ah-Ha Rancho Santa Fe News...
San Diego Sheriff's crime report for Rancho Santa Fe, Calif. 4/12/2011 - 4/18/2011: 10 local crimes found.
http://www.crimemapping.com/map/region/northcountysandiego For more information, follow the mapping tool above...
FREE MONEY AT MISSION FEDERAL CREDIT UNION SOLANA BEACH, CALIF.? NOPE but thief got away with $3K...
A man wearing a black bandanna over his face robbed a Mission Federal Credit Union branch around 11 a.m. today, Wednesday in the 900 block of Loma Santa Fe at Solana Beach. The suspect was described as a black man in his mid-30s who was wearing a black baseball cap, a black leather jacket, and a black bandana over his face, San Diego County Sheriff's Lt. Jim Walker said. The man had his hand in his pocket as if he had a gun, but no weapon was seen, Walker said. No vehicle was seen as the man fled on foot with an estimated $3,000. He was last seen on foot, heading toward the Vons market in the Lomas Santa Fe Plaza shopping center, Walker said. Anyone with information is asked to call the Sheriff's Department's at 858-565-5200. Moose No Longer Loose So Get Off Our Cloud and Return Those Damn Bronze and Iron Sculptures...OH THE HUMANITY STOP THESE HORRIBLE THEFT AND RETURN INCIDENTS!!!
Anybody around Rancho Santa Fe missing a giant outdoor bronze horse statue estinated to be worth $4,000? How about somebody at Solana Beach missing a cast-iron statue of undescribed nature estimated at $6,250? You're not exactly in luck, but have no fear, sort of, the San Diego Sheriffs Department is on the case. Those tributes to the bronze and iron ages are being sought as a result of the mother lode of the entire set, a 600-pound bronze moose, suddenly showing up back at its pre-stolen home on the southwestern outskirts of Ramona. A woman who had read a newspaper article about the statue's theft was visiting a popular equestrian area at Dye Road and Southern Oak Road in Ramona lnear sunset ast week and spotted the at-large moose, said Sgt. Christina Bavencoff of the San Diego County Sheriff's Department. The woman said she left the area for abut two hours. when she returned, lo-and-behold a 600-pound bronze moose at the same spot staring at her in a vacant field, according to Bavencoff. "Sometime between 7 and 9 at night, a truck or a van or something probably pulled in to dump it off there," Bavencoff said. "Everybody's pretty much just baffled." The moose vanished from a Ramona home in late February, and more than 17 other statues also had been stolen in recent months across the North County region. Among those were a cast-iron statue worth $6,250 stolen from its Solana Beach owner and a bronze horse statue worth $4,000 stolen from someone in Rancho Santa Fe.
Most of the thefts occurred within the last six months, she said. Bavencoff said she had no idea whether the statues were being sold or scrapped or smuggled across the Mexican border. However, she urged residents to be careful; while many of the statues were stolen from front yards, some were taken from backyards. Such an invasion could lead to violent confrontations between the thieves and surprised residents, she said. Anyone with any information about how the moose traveled to the vacant field ---- or tips about any other statue theft ---- is asked to call the San Diego County Sheriff's Department at 858-565-5200 or Crime Stoppers at 888-580-8477. Most Profitable Keywords In Real Estate: Rancho Santa Fe Blah Blah Village Homes for Sale...For more from Daniel Beer visit GeekEstate Blog here...
Why do I see that as a problem? Because I am concerned that they are about to spend too much time and money on achieving a high ranking for a keyword that will not only be incredibly difficult to obtain, but isn’t even among the most profitable keywords available. Profitable keywords imply an action. San Diego real estate implies nothing. It is just a thing. San Diego real estate for sale implies an action. People want something that is for sale, presumably so they can buy it. Component #1: Action. It is natural to think that a keyword as broad and generic as San Diego real estate is going to be the most profitable due to the shear search volume. However, the truth is that the most powerful keywords are far more focused and have less search volume. They may be something like Rancho Santa Fe homes for sale. Rancho Santa Fe is one of the most beautiful areas in San Diego County. Somebody that searches Rancho Santa Fe homes for sale is far more focused in on what they want and therefore far more likely to take action and buy. But the more focused approach doesn’t end there. Even better than Rancho Santa Fe homes for sale would be something more focused. Something like Rancho Santa Fe Farms homes for sale, Fairbanks Ranch homes for sale, The Bridges homes for sale, or Rancho Santa Fe Covenant homes for sale. These are all individual neighborhoods within Rancho Santa Fe. People that type keywords like these into the search engines know exactly what they are looking for.
Sure, they have far less search traffic, but the leads you convert from keywords like these are buyers or sellers that are laser focused and are just searching to find a relevant resource that they can rely on. You can be that resource. Component #2: Laser Focused Keywords. 1 + 1 = Success Put component 1 and 2 together and you have an ultra profitable keyword formula. Best of all it is easier to rank for these keywords than any of their more competitive, yet less effective generic counterparts. Not only that, but because these people know what they want you will end up spending less time showing them around all over town while they figure it out. Profits and efficiency all at once. Beautiful. Build a page for each neighborhood that you would like to work in and focus your SEO toward action oriented people that know what they are looking for. You will reap the rewards. BIGGY SHORTS: DeL mAR FAIrGRouNDs, ParALyZED TeEn SPencEr fOX FUnDRaISer, DEl MaR scHOols
Del Mar leaders continuing to pursue a possible purchase of Del Mar Fairgrounds, despite negative vibes from Gov. Jerry Brown agreed Tuesday night to spend up to $15,000 for a lobbying firm to promote the venture. California Strategies, LLC, was awarded up to three $5,000 contracts renewable each month through April to pitch a $120 million deal struck last year between then-Gov. Arnold Schwarzenegger and the city of Del Mar. Sen. Christine Kehoe, D-San Diego, introduced Senate Bill 1 Dec. 6, which authorizes the state to sell the property to Del Mar. Kehoe recently said the bill was not gaining traction. It is expected to be assigned to committee within the next two weeks. The governor must also approve the deal. The Del Mar City Council next holds a special meeting at 6 p.m. Wednesday, March 9 in the Del Mar Communications Center, 240 Tenth Street, Del Mar. The special meeting will be to provide information to the public regarding the Fairgrounds deal. For more information, visit, http://delmar.ca.us.
Belly-Up fundraiser aids paralyzed Cardiff teen Spencer Fox
Spencer has a web site at http://www.caringbridge.org/visit/spencerfox. This snippet from the site tells a bit more about what happened and why the family needs help with the $48,000 annual price tag needed to get Spencer on his feet. "Spencer had a serious snowboarding accident at Brighton, Utah on Monday, February 1. He suffered a severe spinal cord injury. He broke both his C4 and C5 vertebrae. Spencer was airlifted off of the mountain to Primary Children's Hospital in Salt Lake City, Utah.
Spencer was wearing a helmet at the time of the accident which likely saved him from brain injury or worse. The accident occurred on a bright sunny day on a "cat track" used between runs and not on a steep or difficult run. A trick of light concealed a bump and by the time Spencer saw the bump it was too late to stop and he caught an edge of the board and was catapulted head first into a brick-hard snowbank.
So many of you have offered to help. Right now, there is not much to do besides send prayers and good wishes. But when we return to San Diego we will take you up on your offers and Spencer will need all the help he can get as it will likely be a long road to recovery, one we will make together. We will keep you updated and PLEASE write us a note in our guestbook as your support means a lot and we read your messages for comfort." -- Celia, Vinnie and Lisa
Del Mar Schools Education Foundation comes through for school district
The foundation has raised $890,000 toward a $2 million goal to date. Most of the money will go to the school's extended studies curriculum, or ESC. “We have serious positive momentum right now and there is every expectation we will meet our funding goal to fund the entire ESC program,” Isaacman said. Nearly half of the district's families have contributed to the fundraising campaign, still short of last year's 62 percent rate. “This community is amazing,” said Isaccman, according to a woman there. “It’s a group of individuals who are able to understand our objective and write checks to support our children’s education.” Visit delmarkids.org for more information. City of Del Mar $120 million Fairgrounds purchase plan continues moving forward...
The city of Del Mar would own the fairgrounds but allow a private company to manage horse racing and create a nonprofit to run the county fair and other events, under the latest proposal to take control of the picturesque state property. The charity board would be appointed by local officials from all over San Diego County, reversing a decades-long model that allows political appointees of the governor to manage the grounds. Gov Schwarzenegger first proposed selling the historic Fairgrounds, home of the San Diego County Fair and Del Mar Thoroughbred Club, as part of an overall proposal to sell state properties in order to cover state budget deficits. Gov. Brown has not commented on his position. Del Mar officials have budged $200,000 for legal bills in their quest, saying the Barry Nussbaum-led Fair Board is nit managing the property in the best interests of San Diego County. The Fairgrounds costs city taxpayers some $2 million a year in services and infrastructure maintenance while returning barely $500,000 to the treasury in sales tax and other revenue, according to Del Mar officials. "I can absolutely say that there is an enormous cry for this facility to maintain racing operations, fair operations," Del Mar councilman Mark Filanc said.
Discussions are underway with Solana Beach, the city and county of San Diego and other organizations on the Del Mar plan, according to Filanc. The proposal was passed unanimously by Del Mar council members, but some council members are concerned about public input. "We better get involvement, not only of local municipalities, but also our own people," said councilman Terry Sinnott. How Social Media Drew 27,000 More People to the Del Mar Races --Full Version from 'Social Media Examiner'
In Southern California, the Del Mar Racetrack is the place to see and be seen. And now it’s the place to check into, tweet about and post via Facebook. This Southern California institution, in business for 71 years, draws thousands every summer for horse racing, its cool bars and restaurants and a busy slate of concerts and festivals. But like many entertainment industry venues, Del Mar attendance has dipped in recent years due to the ailing economy. But in 2010, the track added a new star to its marketing lineup – social media. With virtually no other marketing changes, social media boosted attendance this past season by 4.2 percent. “That’s an increase of 27,000 bodies,” said Craig Dado, senior vice president of marketing at Del Mar Racetrack. “In this economy, I’ve got to be honest, it was a little bit surprising.”
Del Mar Racetrack is the place to be in Southern California summers. Organization: Del Mar RacetrackSocial Media Handles & Stats:
Fans enjoying “Where the Turf Meets the Surf” at the Del Mar Racetrack in Southern California. And They’re Off! Del Mar isn’t your traditional racetrack. There, you’re just as likely to see reggae bands and wiener dog races as thoroughbreds and ladies in hats. The track packs in dozens of events during just a seven-week summer season each year. Due to strong branding efforts, Del Mar has increasingly become more of “the scene,” even appearing on HBO’s “Entourage” and ABC’s “The Bachelor,” as well as other TV shows and major motion pictures.
Del Mar has long run frequent TV ads to alert the local community about upcoming events. When social media began emerging, the track slowly stuck a toe in to test the waters, but did so without a specific strategy initially. “We launched a Facebook page right before the beginning of the season in 2009 to gage the public’s interest in connecting with the track via social media,” said Callan Green of Bailey Gardiner, Del Mar’s marketing partner. “The success we saw without a comprehensive strategy encouraged us. With more thought, purpose and planning, we believed we could increase traffic and meet our goals.” With that, the track reallocated budget from traditional media to social media, but with a clear objective. Fans enjoying “Where the Turf Meets the Surf” at the Del Mar Racetrack in Southern California. “We needed to convert communication into track attendance,” Dado said. “At the end of the day, we really challenged my team not to just brag about how cool it is, but measure and track, reinforce the brand and then convert into bodies at the track.” “Astronomical” Twitter Activity Before the season began, Del Mar started promoting its social media pages on TV ads. As the season opened, the visual nature of both the track and social media provided a winning combination. In fact, the first photo posted on Facebook of famed horse Zenyatta drew more than 100 comments from both horseracing and entertainment fans.
Shots of champion thoroughbred Zenyatta drew more than 100 comments and 391 “Likes.” Encouraged, the marketing team shared photos and videos daily of fans, celebrities, horses, jockeys and events. But several strategic promotions unlocked the gate on the racetrack’s social media expansion. Early in the season, Del Mar hosted a “Cool As Ever” (its slogan) Tech event that drew 725 social media influencers to the track for tours and giveaways. Of course, social media influencers talk – a lot.
“The amount of Twitter activity that day was astronomical,” Green said. “We were successful in driving top social media influencers to the track, while also creating a buzz online.” Del Mar also recruited Facebook fans in the search for a select fan to appear in a “Cool As Ever” commercial. Fans submitted photos and an explanation of why they, in fact, were “Cool As Ever,” which got the Del Mar Facebook community talking. The winner, a woman, enjoyed a cameo appearance in a commercial featuring karaoke at Del Mar.
The track added Foursquare to the mix as well, giving the mayor special treatment that included a tour of the winner’s circle, a table and four free tickets to the track. Plus, anyone who checked in more than three times earned tickets for being loyal fans. In seven weeks, that led to 3,863 check-ins from 2,500 people, which is more than other major area attractions including the San Diego Zoo, San Diego Wild Animal Park and Sea World.
A tab on Facebook honors the track’s mayors, giving extra exposure to the Foursquare tie-in. Finally, to cap the season, Del Mar dubbed the last race day “Fan Appreciation Day,” which also served to increase attendance during a historically less-attended time when school has started again. Any Facebook fan could follow a link to claim two free Clubhouse tickets. That drew 905 people, who in turn spent money on food and beverages at the track. Twitter: Engagement Goes Both Ways Beyond events, Del Mar monitors Twitter mentions closely for measurement and opportunities to engage. The Del Mar marketing team answers questions quickly and follows folks, encouraging them to follow back. In total, the track engaged directly with fans more than 3,000 times and falls in the 80th percentile in Twitter influence measurement. “It’s a customer service element to reach out to people who didn’t know we were there,” Green said. “And we made an effort to respond to anyone who talked to us.” The track even monitors for posts about people traveling to San Diego and sends information about upcoming events.
The marketing team closely monitors tweets and responds to all @ posts. 10,900 New Friends When the season officially closed and marketing ran the numbers, Dado had the return on investment he wanted. Del Mar made 10,900 new friends on social media channels for the season, helping drive the 4.2 percent increase in attendance. It was clear social media wasn’t just chatter. “There were hundreds of responses for everything we put up. That moment I was like, ‘Wow, this is working. They’re not only friends or likers, but they really want to tell us how we’re doing,’” Dado said. “It was overwhelmingly positive that Del Mar looked like the place to be this summer.”
Know who you are – Have a strong brand message FIRST and then reinforce it through social media. Del Mar spent years refining its brand and then communicated those messages consistently and clearly in social media. Measure – Establish specific objectives and a pathway to get there. Then measure every element necessary to know if you’ve accomplished your goals. Del Mar’s goal: bodies at the track. Stay regular – Post interesting content – often. That keeps fans and followers aware and engaged. Give things away – Del Mar gave away thousands of free tickets during the 2010 season, helping earn new loyal fans who tell their friends and return. |
