Solana Beach, Calif. Earnest Eats natural foods partners with International Rescue Committee...
Earnest Eats, makers of natural and vegan foods, is partnering with the International Rescue Committee (IRC), a humanitarian organization that offers life-saving care and life-changing assistance to millions of refugees forced to flee from war or disaster. The partnership will focus first on raising awareness of and funds for the IRC’s Wake Up Campaign.
The Wake Up Campaign, established on the 100th anniversary of International Women’s Day (March 8, 2011), centers on the challenges being faced by women in conflict and post conflict settings around the world, and what the IRC does each day to protect and empower them. The campaign’s goal is to bring attention and focus to violence against women, obstacles to girls’ education and threats to maternal health. Wake Up reaches out to the IRC’s supporters and the public with an urgent call to action to join the cause.
Through May 31, Earnest Eats will donate 10 percent of all online sales to the Wake Up Campaign. Additionally, Earnest Eats products in stores nationwide will feature IRC “Wake Up" stickers featuring the alarming statistics that incited the launch of the campaign, encouraging consumers to visit the organization’s website to learn more and donate.
“Earnest Eats is both excited and humbled to partner with the International Rescue Committee on its Wake Up initiative," said Andrew Aussie, president and co-founder of Earnest Eats. “The IRC has established this important campaign to empower women in war and disaster zones, and we are glad we have a chance to help spread the word among our customers and encourage action to support this and other IRC programs."
In addition to its work with the IRC on the Wake Up campaign, Earnest Eats will collaborate with the organization to release a special flavor Baked Whole Food Bar using peppermint from the IRC’s New Roots Community Farm in San Diego. The limited-run Chocolate Mint bar, due to hit shelves in fall 2011, will be the first refugee-harvested and produced IRC product, and proceeds from its sales will be donated back to the organization to further its mission.
Earnest Eats
444 S. Cedros Avenue, Suite 260
Solana Beach, CA 92075
O: 888.264.4599
F: 858.793.3662
Mainly, they're good common sense. At Earnest Eats, we are inspired by the flavorful simplicity of whole grains, hearty nuts and seeds, and the natural sweetness of fruit—they are the real stars here and we let them shine in everything we do. Our snacks are minimally processed, free of preservatives and artificial ingredients, made in small batches and baked in real baking trays! We use only premium, all-natural, whole food ingredients to give you an anytime snack you can feel good about.
